Word of Mouth
harnessing the power of the Internet
To most of us, the word evokes knee-jerk reactions of aversion as we think of plaid-clad leisure-suited used-car salesmen with greasy palms and rusty lemons to sell owned by little old ladies who only drove them to church and back on Sunday. I promise on a stack of Bibles.
Or, we think of the electronic crackle and billboard pollution that seem to constantly bombard us and from which we can never escape. They are pervasive and far too intrusive. Marketing has become a dirty word.
But, if you use any sort of consumer product, you are a participant in marketing, for good or for ill. If your reaction is positive, if you tell your friends, if you recommend a service or professional, you are contributing to that company’s marketing in the way they like best: free of charge. And, word of mouth is absolutely the best way to cultivate clients and customers, as people trust their friends far more easily than they will some . . . marketer.
In this blog, I mean to share some of the ways to cultivate word of mouth to help build your business. So, subscribe, return often, and put your customers and clients to work for you.
The story of Purple will be my first post to illustrate the strength of grassroots advertising. Purple is a company that launched with a Kickstarter campaign back in November 2015, leapt from the starting gate, and immediately met and surpassed its goals—ultimately, 5x more. If you look at the campaign, you’ll see that they have sharp, professional graphics and quirky, memorable videos. The copy is easygoing and approachable and the whole thing is memorable, so why wouldn’t they succeed, right?read more